Picking the right martech systems is essential for success in today’s marketing landscape and will only grow more important in the future. But the right choice depends less on technical details than understanding how martech supports larger strategic goals. This keynote will identify the one key objective that drives successful martech planning and illustrate how to factor this objective into every level of martech decision-making.

Establishing a Real-Time Customer Decisioning Engine for Impactful Engagement.

Dependence on third-party cookies to track and target your customers will fuel future plans. As brands prepare for the demise of third-party cookies, they are presented with an opportunity—to prioritise privacy and build a bank of first-party data.

• Collecting and managing First-Party Data 
• Prioritising consent using privacy by design 
• How to maximise the potential of first-party data and show value to customers 

No matter the size of your business, the constant evolution of your tools, processes, and teams may seem complex. Join this session to learn about some of the ways Carrol Boyes has built a solid foundation for future growth.

• Staying connected with customers across channels
• An innovative interactive voice response IVR to intelligently extend routing criteria
• How to use an AI-based chat and voice bots at the right point in your service offering   

• What is it? How does it look? How do you measure it?
• Come listen to simple tips and tricks to increase conversion rates for your digital native.

How to create exceptional CX in mobile app marketing at scale through a number of offline and online channels and how such a CX influences ROI in marketing.

Learn from industry experts about how to integrate people, processes, and teams to deliver hyper-personalised experiences at scale. 

• Integrating systems and unifying strategies 
• Injecting AI and real-time insights to marketing actions

Modern marketing is going through a fundamental transition moving from an old linear world into a more complex, multi-dimensional ecosystem largely propelled by technology.

As the narrative evolves, a new language emerges that is going to disrupt the status quo – marketing beyond advertising. Understanding the components of this new language of data, tech, analytics, experience, & people is currently imploding marketing operating models, cultures, mandates, and ways of working. To change is no longer a choice, it’s already happening at an accelerated rate. Let’s discover what this new language of modern marketing looks like and how we can gear up for the future.

Exclusive roundtable discussion ignites your problem-solving skills and dive into a challenge. Collaborate, strategize, and craft innovative solutions that could shape success.

• Revolutionising Customer Loyalty Programs through Analytics and AI
• Unlocking Customer Loyalty with Data and Technology
• Innovating Customer Loyalty Programs with Data-Driven Strategies
  

What does the future of CX look like? Using emerging technologies like generative AI and automation can ease the load on human resources and maximise productivity. But journeys need to be designed in a way that they don’t lose the human connection. The compassionate human-centered design fosters innovation while generating ROI and offering positive user experiences.

At the heart of a CX transformation, is a commitment to the integration of customer strategy, technology, and infrastructure for seamless execution.

• Planning and structuring your marketing technology plan to align with team strengths 
• Utilising ecosystems built on open and interoperable platforms to ace system integration
• Stability, agility, and adaptability as a top priority